Break up the printing presses and you break up the rebellion.— Dudley Nichols
Whitney Design has been designing and managing print projects through every conceivable process for nearly 40 years. In “the olden days”, print was nearly synonymous with graphic design. What else was there? Business paper, brochures, catalogs, reports and signage. Print, print, print.
We learned to prepare print projects when layout wasn’t done in a computer program, but with physical objects. Artboards, acetate overlays, rubylith, and type from the typesetters that had to be carefully calculated through word counts and column inches. The text was delivered a couple of days later in galleys that had to be cut, waxed, aligned and burnished in place. It meant calculating image sizes with a proportion wheel and .
That may make us sound old and stodgy, but believe it or not, we learned a few things along the way that still a great deal of value. We know how to properly prepare files for the medium that best fits your project. Whatever it may be. We like to share our work on social media, find us on Facebook.
